I’m a trend and colour consultant, helping brands understand what’s next—and what matters now. My work sits between insight and intuition. I track the cultural and social shifts shaping how people live and consume, and translate them into colour, products, and strategies that feel relevant, considered, and commercially sound.
With over a decade of leading teams at WGSN, I developed a strong instinct for how trends evolve and translate into real, commercial decisions. Today, I work internationally with brands and retailers on bespoke projects, guiding them towards the right direction for their customers at the right time. I’ve worked with a range of brands and retailers, including Amazon, Unilever, Paul Smith, Liberty, M&S, and Next in the UK, and internationally with Uniqlo, Salomon, Descente, Evisu, Benetton, and Falc S.p.A.
Alongside consulting, I am a journalist and presenter at trade shows, and I host workshops and seminars, helping teams use colour and trend with clarity, confidence, and purpose.
I am President of Intercolor, a global network for colour research and development. Through this role, I collaborate with leading specialists to shape seasonal palettes that influence the wider market.